Could the sound be ever seen? Yes. And besides, from the inside
Look around. You are in the center of the new Afisha project 'Zvuk Vokrug' ('Surround Sound') supported by leading smartphone Alcatel Idol 4S
Watch the interactive site: zvukvokrug.afisha.ru
From the four winds, you are surrounded by interactive digital space in a format of panoramic content at 360 degrees
Its inhabitants are the representatives of the progressive music scene, who are not afraid to experiment with sound and technology
We’ve got several exclusive interviews with the heroes and filmed a documentary about each of them, organically placing the brand product in the still
The musicians themselves presented a special collaboration track, which was created in a joint musical experiment
As a result, we have created an unusual and stylish project that meets the spirit of the time and is implemented in a unique format for the advertising market
And moreover, we have achieved significant figures in the involvement of users in the brand content with the integration of Alcatel Idol 4S — ideal smartphone for musical experiments, characterised by vivid surround sound
RESULTS:
4 364 541 coverage of the project’s announcement

> 53 000 listenings of collaboration track

> 10 000 reviews of project’s video content 

8988 'Boom' button pressures on project’s landing page

5:32 the average time on the project


TEAM:

Ilya Tekhlikidi (Creative Producer)

Dmitry Tereschenkov (Art Director) 

Anna Schemeleva—Konovalenko (Web Designer)

Dmitry Zuev (Video Director)

Kirill Kotov (Digital Producer)
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