Could the sound be ever seen? Yes. And besides, from the inside

To run a special project by Alcatel on the popular lifestyle media 
The campaign is dedicated to the new brand flagman smartphone Alcatel IDOL 4S
The key benefit of the product is a powerful sound


Multimedia content project about the heroes of the new music scene:
- godXtsar (Vitya Isaev)
- Malbec
- David Bintsene
We made exclusive interviews with the heroes, filmed documentaries about them and produced a joint track created using the brand's product — the Alcatel IDOL 4S music smartphone
All that content was presented as 360 experience — for the first time on the Russian market of media special projects
Look around. You are in the center of the new Afisha project 'Zvuk Vokrug' ('Surround Sound') supported by leading smartphone Alcatel Idol 4S
From the four winds, you are surrounded by interactive digital space in a format of panoramic content at 360 degrees
Its inhabitants are the representatives of the progressive music scene, who are not afraid to experiment with sound and technology

Wet’ve go exclusive interviews with heroes and dropped it with their new unreleased music tracks & videos exclusively on our project website
Also we shot a short documentary video about each hero, organically placing the brand product in still
The musicians themselves presented a special collaboration track, which was created in a joint musical experiment


As a result, we have created an unusual and stylish project that meets the spirit of the time and is implemented in a unique format for the advertising market
And moreover, we have achieved significant figures in the involvement of users in the brand content with the integration of Alcatel IDOL 4S — ideal smartphone for musical experiments, characterised by vivid surround sound
- over 4,3M coverage of the project’s announcement
- over 53k listenings of collaboration track
- over 10k reviews of project’s video content 
- over 8.9k 'Boom' button pressures on project’s landing page
5:32 the average time on the project


Ilya Tekhlikidi, Creative Producer (R.POINT)
Dmitry Tereschenkov, Art Director (R.POINT)
Anna Schemeleva—Konovalenko, Web Designer (R.POINT)
Kirill Kotov, Digital Producer (R.POINT)
Demetry Zuev, Video Director
Konstantin Silakov, Director of Photography 

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