An immersive animated video for the international sports event
TASK

To create a script for an Saudi Tour 2020 opening event stage video
Saudi Tour is an international multi-day road cycling race taking place in Saudi Arabia
The organiser is Saudi Tour is A.S.O (Tour de France)
Saudi Tour 2020 is the first event of the new race
Project Period: January 2020
AUDUIENCE

The video will be shown in Riyadh City (Saudi Arabia capital) for:
- top state officials, including Saudi Arabia sheikhs
- international cycling athletes
- A.S.O. representatives
- selected press
DECISION

The animated story about 2 heroes of Saudi Arabia young generation — children Saud and Sarah
The video is accompanied by artists' stage performance, laser & light effects and a drone show
IDEA

Saud and Sarah dream of making their country world-famous
To do this, they turn to cycling as a special sports culture that unites the planet and helps humanity get acquainted with the colors of different countries
Saud and Sarah dream of proudly representing their country around the world. Their dream is becoming a reality. They reach for the stars and build their heritage
FORMAT

‘Immersive Fairy Tale’ is a mix of impressive visual content, a series of beautiful dance-production numbers with live music and fascinating storytelling with actors
RESULT

A deep emotional, interactive and extraordinary experience for VIP guests of the new international sports event
CORE TEAM​​​​

Ilya Tekhlikidi, Video Screenwriter 
Valentin Safin, Video & Event Director 
Alya Zakaeva, Video & Event Producer
Dreamlaser, Video Production


Back to Top