Emerging urban culture pop-up spot in the heart of Russian capital
TASK
To create a special pop-up place in the location of old fashioned bar on Stoleshnikov Lane
Project Period: Summer 2018
LOCATION (BEFORE)
DECISION
Unique urban culture pop-up spot in the heart of Moscow
Exhibition of works by top Moscow street artists
Parties from iconic urban music communities
LOCATION (AFTER)
IDEA
BACKGROUND is a pop-up space about urban culture that will operate for only one month on Stoleshnikov Lane
For the whole of June, the location will turn into an art object painted by the leading Moscow street artists
LOCATION ARTWORKS' EXAMPLE
MUSIC
Every week — showcases from the city's iconic musical communities:
Hyperboloid / INTERNETGHETTO
GOST ZVUK
Fast Food Music
Dope90
Rabitsa
etc.
MERCH
Also we created a conceptual limited merch
30 special custom t-shirts are dedicated to 30 days of the project lifetime
Each item is signed by an actual Moscow street artist
PARTNERS
JagerVibes
Montana Cans
TBRG OPEN
Afisha Daily
Street Beat
RESULT
impressive street art spot
powerful music line-up
free PR publications in trendy lifestyle media
CORE TEAM
Ilya Tekhlikidi, Creative Producer (Tekhlikidi Studio)
Nikita Kitsun, Executive Producer (Korobka Project)
Andrey Berger, Street Art Curator (Korobka Project)
Veniamin Rodnyansky, Location Curator (Cartel Studio)
Alexey Danilchenko, Location Manager