GRAD NAGRAD is the huge interactive Digital + TV project in honor of the fifth anniversary of the TVRAIN channel.
From now on, buying a subscription on, the user gets the opportunity to receive virtual coins for all acts performed by him on the site (content viewing, commenting, sharing in social networks, etc.).
After accumulating a certain number of coins, the user changes them for valuable prizes: cute souvenirs from the TVRAIN online-store and the great prizes from the partners of this project: Seiko premium watches, Electra stylish bikes, ultra-thin Phillips Android TV and dynamic Mitsubishi ASX SUV-crossover from Rolf dealer center. The raffle takes place in TV channel live air every 2 weeks.

Result: more than 4,000 active participants of the project which bought the subscription on during 2 months.
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