SKN Moscow engineering company is engaged in the sale and installation of air conditioners. In 2012 it placed "For hot situations" viral campaign, which was dedicated to the hottest news of Russian society at that time.
At the first print the famous russian TV-presenter and oppositionist Ksenia Sobchak escapes of the window on the air conditioner from the police, which came to her flat with a search warrant.
At the second print the scandalous Pussy Riot activists are hiding from the priest and parishioners in the same way.
Except these highly provocative prints there was creative Facebook-competion beetwen Facebook-users: "Who would you save from a hot situation?". After it the winner received a new air conditioner as a prize.
So SKN air conditioners will always be able to save you, in whatever hot situation you might be.